yours to make
Agency: Johannes Leonardo
Directed by rubberband, Smuggler.
For Instagram’s Brand Launch we cast real Instagram users from a range of niche interests; from unique pet owners, to scooter fanatics, digital influencers and online comedians. Versioned for both US and UK markets, we also cast and interviewed 40+ Gen Z-ers to create the organic, Q&A style soundscape.
Agency Credits:
Group Creative Directors: Jeph Burton and Hunter Hampton
Art Director: Austin Haas
Copywriter: Joshua Lampley
Head of Production: Maria Perez
Executive Producer: Tina Diep
Senior Producer: Siobhan Spence-Edwards
Associate Producer: Andrea Jacobs
Group Account Director: Dom Dalton
Account Supervisor: Stephanie Loucas
Business Affairs: Susan Spight
Partner Credits:
Production Company: Smuggler
Directors: rubberband
Executive Producer: Sue Yoen Ahn
Line Producer: Carmen Bosley
Edit: Rob Lopuski, Cabin
Post: Blacksmith
Sound Design & Mix: Steve Rosen, Sonic Union
Music: Walker
Launched September, 2021