GAP

It’s Our Denim Now

To mark Gaps 50th anniversary we produced an integrated film and stills campaign. Working with Tyler Mitchel for stills and Fleur Fortuné for film, the campaign was a celebration of GAPs heritage and their range of fits.

Agency Credits:

Creative Directors: Samira Ansari & Omid Amidi

Art Director: Jon Randazzo 

Design Director: Joseph Desario

Associate Design Director: Spike Hibberd 

Senior Designer: Brit Larson

Head of Production: Dana May 

Executive Producer: Darbi Fretwell 

Senior Producer: Verity Bullard

Producer: Siobhan Spence-Edwards

Account Director: Elektra O’Malley

Account Supervisor: Jocelyn Brown

Account Executive: Caitlin Carr

Partner Credits:

Production Company: Prettybird

Director: Fleur Fortune

Editor: Ben Jordan, WORK Editorial 

VFX: The Mill 

Colorist: Mikey Rossiter, The Mill 

Music: Wool and Tusk

Sound Design and Mix: TJ Dumser, Human

Stills Production Company: Art Partner 

Photographer: Tyler Mitchell

Launched July, 2019