APEEL
FOOD GONE GOOD
To launch a new sustainability food Product direct to consumers we created a suite of informative assets designed to educate on the science behind the brand. The content ranged from a Brand manifesto film, quirky informative films, a cookbook, and a new design system that lived across digital, retail/POS and D/OOH.
Agency Credits:
Creative Directors: Jeph Burton & Hunter Hampton
Senior Art Director: Rachel Ngun
Senior Copywriter: Celia Mortlock
Junior Art Director: Austin Hass
Junior Copywriter: Joshua Lampley
Associate Design Director: Olga Vladova
Senior Designer: Alexa Mekika
Head of Production: Maria Perez
Executive Producer: Ceylan Hepis
Senior Producer: Siobhan Spence-Edwards
Group Account Director: Haley Mazza
Account Director: Jane Huh
Account Supervisor: Isaac Cerecke
Business Affairs: Alesa Blanchard Nelson
Partner Credits:
Production Company: Yonder
Director/Editor: Adam Patch
Executive Producer: Adam Bagger
Line Producer: Matt Drumm
Music: Mophonics
Sound Design & Mix: Owen Shearer, Sonic Union
Launched August, 2020