AMAZON FIRE TV
Watch What You Love
Directed by Speck Gordon (Furlined), the Watch What You Love campaign was a light hearted and tongue-in-cheek series that used three very different entertainment tropes to showcase the ‘everyday use case’ of the Amazon Fire Stick. From an armless Zombie unable to use their remote; a supervillain whose penchant for button-pressing has catastrophic consequences; to a comedic and untimely misunderstanding between Lassie and her owner.
Filmed in both English and German we cast actors from both markets, and created multiple content versions tailored to the network it was airing on.
Agency Credits:
Creative Directors: Jono Flannery & Paul Gregson
Art Director: Jacobi Mehringer
Copywriter: Tommy Woods
Head of Production: Dana May
Executive Producer: Deepa Joshi
Producer: Siobhan Spence-Edwards
Account Director: Elektra O’Malley
Account Supervisor: Andre Zak
Account Executive: Kiana Grant
Partner Credits:
Production Company: Furlined
Director/Editor: Speck Gordon
Executive Producer: David Thorne
Line Producer: Donald Taylor
Editor: Rick Russell, Final Cut
VFX: The Mill
Colorist: Adam Scott, The Mill
Sound Design & Mix: David Papa, Sonic Union
Music: Mophonics
Launched May, 2019