adidas ORIGINALs x Alexander Wang

The Last Hack

Agency: Johannes Leonardo

For the 6th and final instalment of the adidas Originals and Alexander Wang collaboration we were tasked to create an integrated campaign and immersive nightclub experience.

Partnering with Catty Tay and Offline Projects we produced a 360 campaign inspired by internet hacker culture.

The campaign visuals were created in 3D and were an homage to internet culture and DIY CGI. This included 3D product and lifestyle stills and videos, multiple tease assets and a deep fake promo video featuring Alexander Wang.

The launch event was based on CTF competitions where teams of hackers compete in code challenges ranging from crypto to forensics. Each time a hacker team won a game they would unlock a vault that event goers could run into and grab coveted dead-stock from previous aO x AW seasons to take home.

Agency Credits:

Creative Director: Maclean Jackson

Art Director: Benson Rong

Copywriter: Adam Van Dusen

Design Director: Sarah Bassett

Senior Designer: Florian Eberhardt

Head of Production: Maria Perez

Executive Producer: Ceylan Hepis

Senior Content Producer: Siobhan Spence-Edwards

Senior Activation Producer: Shetal Amin

Associate Producer: Grace Kenney

Account Director: Dom Dalton