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Electrik London

Positioned as a hyper sensory nightlife experience Electrik London was an event collaboration with Marshmallow Feast and R&S Records that sought to explore the future of nightlife by blurring the boundary between virtual and physical spaces.

We used innovative technologies including a custom 360 LED wall and a bespoke Virtual Reality Oculus Rift experience. All of the technology implemented had sound and motion reactive elements. A hologauze curtain captured and remixed the DJs movements, the walls were influenced by the music and the VR experience was reactive. 

To top it off we documented the event with a 360 camera and created a 360 recap film.

Agency Credits:

Creative Directors: Teddy Fitzhugh

Strategy Director: Kat Chan

Executive Producer: Cathy Tennant

Producer: Siobhan Spence-Edwards

Creative Producer / Content Creator: Diogo Lopes

Account Manager: Harry Benson 

Partner Credits:

Event Production: Marshmallow Laser Feast 

Music: R&S Records 

Launched November, 2015